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RETRACTED: The Impact of Social Media Marketing on Sports Consumer Behavior: A Systematic Review and Big Data Analysis
Dong Huan *1 , Kong Kai2
1- School of Physical Education, Zaozhuang University , donghuan@uzz.edu.cn
2- School of Economics and Management, Zaozhuang University
Abstract:   (5346 Views)
  
 
This article is RETRACTED after a year of acceptance due to a lack of follow-up with the authors and a suspicion of a lack of originality.

Please stop citing this article.
 
 
Keywords: social media, sports marketing, consumer behavior, big data, fan engagement
Full-Text [PDF 802 kb]   (4758 Downloads)    
Type of Study: Systematic Review/Meta Analysis | Subject: Sport Management and its related branches
Received: 2025/04/16 | Accepted: 2025/06/18
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