Volume 4, Number 4 (Winter 2016)                   Ann. Appl. Sport Sci 2016, 4(4): 33-41 | Back to browse issues page



DOI: 10.18869/acadpub.aassjournal.4.4.33

XML Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Bai N, Asgharpour H, Esfahani Nia A. The Role of Market Orientation in Innovation of Bodybuilding Clubs. Ann. Appl. Sport Sci. 2016; 4 (4) :33-41
URL: http://aassjournal.com/article-1-357-en.html

1- Assistant Professor Department of Physical Education and Sports Sciences, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran , Nasser_bay@yahoo.com
2- Assistant Professor Department of Physical Education and Sports Sciences, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
3- Department of Physical Education and Sports Sciences, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
Abstract:   (1374 Views)

Today, market orientation plays a vital role in determining customers’ needs and success of organizations. Market orientation has also influenced various organizations’ measures including innovation. Therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of Golestan Province. The population of this study comprised all 170 managers of bodybuilding clubs of Golestan province and the sample size was determined based on Cochran formula and stratified random selection method (119 manager). Market orientation questionnaires of Ramayah et al. (2011) and innovation questionnaires of Carmen and Maria Jose (2008) were employed for collection of study data. Smart PLS was used to analyze data and identify the effects of research variables of structural equation modeling. Results revealed that competitor orientation is not effective on innovation of bodybuilding clubs, but the effect of coordination between tasks and customer orientation on innovation of bodybuilding clubs was significant. Concerning the results, it is suggested that the managers of bodybuilding clubs of Golestan province provide more innovation by improving and developing market orientation in their clubs.

Full-Text [PDF 474 kb]   (555 Downloads)    

APPLICABLE REMARKS

  • Bodybuilding clubs' managers pay more attention to the needs of customers through innovative measures to manage.
  • It is suggested that bodybuilding clubs managers’ increase innovative behaviors of their employees through coordination between the tasks.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2016/05/23 | Accepted: 2016/10/8 | Published: 2016/12/30

Add your comments about this article : Your username or email:
Write the security code in the box

Send email to the article author


© 2017 All Rights Reserved | Annals of Applied Sport Science

Designed & Developed by : Yektaweb