Annals of Applied Sport Science
تازههای علوم کاربردی ورزش
Ann Appl Sport Sci
Medical Sciences
http://aassjournal.com
1
admin
2476–4981
2322-4479
10.61186/aassjournal
en
jalali
1400
7
1
gregorian
2021
10
1
9
3
online
1
fulltext
en
SOAR Innovation Approach to Creating Strategies Formulation to Drive Sport Ecosystem in Thailand
مديريت ورزشی و شاخههای وابسته بدان
Sport Management and its related branches
مقاله اصیل
Original Article
<div style="text-align: justify;"><strong>Background.</strong> It cannot be denied that sport ecosystem consists of complex stakeholders. According to that, smart orchestration was needed to permit integration and promote active cross-sectoral. It required a suitable strategy to integrate and engage the entire system at any individual group, enterprise-level, and public sector. Therefore, the practical strategy will engage the entire system, so that key stakeholders participate, engage or commit to creating shared values that are essential to driving a strategy together. Moreover, it is imperative to engage stakeholders from the start to assigned duties and establishing a connection between departments efficiently. So, the research study focused on using the SOAR approach (strengths, opportunities, aspirations, and results) as a tool for establishing a dialogue with complex stakeholders in Thailand's sports ecosystem that consist of 3 main groups of stakeholders which were government sector, private sector, and content providers.<br>
<strong>Objectives. </strong>The research study aims to create strategies formulation to drive the sports ecosystem as a tool in integrating collaboration of sports ecosystem in Thailand.<br>
<strong>Methods. </strong>The in-depth interview with 25 key informants and confirmed strategies in a focus group with 8 expertise has been used in this research.<br>
<strong>Results.</strong> It found that 5 effective strategies exalted operation by increasing integration among complex stakeholders in Thailand’s sports ecosystems.<br>
<strong>Conclusion. </strong>Thailand’s sports ecosystem accurately to inquiry, strengthen, imagine opportunities, innovate aspiration and inspire results and lead them seeing the same target to integrate into the implementation level to achieve the national sport development plan altogether.</div>
Sports Ecosystem, SOAR, Integration, Strategies
0
0
http://aassjournal.com/browse.php?a_code=A-11-1332-3&slc_lang=en&sid=1
Penprapa
Teeranuwat
p.teeranuwat@yahoo.com
10031947532846009907
10031947532846009907
Yes
Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhonpathum, Thailand
Somthop
Thithathan
thithathan@yahoo.com
10031947532846009908
10031947532846009908
No
Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhonpathum, Thailand