en روانشناسی ورزشی و شاخه‌های وابسته بدان Sport Psychology and its Related Branches مقاله اصیل Original Article <div style="text-align: justify;"><strong>Background. </strong>The current study has been based on the Theory of planned behavior. It is &ldquo;the intention of an individual to get involved in the specific behavior.<br> <strong>Objectives. </strong>The current research aimed to empirically investigate the impact of leisure motivation on the happiness of large and heavy motorbike riders in Taiwan.<br> <strong>Methods. </strong>In this cross-sectional field study, grounded in the Theory of Planned Behavior, the mediation of leisure attitude and perceived value was also explored. The field data of 427 heavy motorbike riders were collected using convenient sampling, men 387 (90.6%), and women 40 (9.4%).<br> <strong>Results. </strong>The PLS analysis revealed that attitudes toward leisure and perceived value mediate the relationship between leisure motivation and happiness. Large heavy-duty motorcyclists opt to engage in self-preferred riding actions to satisfy their self-demand, enhance life satisfaction, and encourage greater happiness.<br> <strong>Conclusion. </strong>The study brings key policy insights for sports manufacturing business professionals and suggests future research directions.</div> Happiness, Leisure Motivation, Leisure Attitude, Perceived Value, Theory of Planned Behavior 0 0 http://aassjournal.com/browse.php?a_code=A-11-1739-3&slc_lang=en&sid=1 Chin-Cheng Yang 100319475328460013070 100319475328460013070 No Department of Leisure Services Management, Chaoyang University of Technology, Taichung City, TAIWAN (R.O.C.) Ching-Te Lin jylee882@naver.com 100319475328460013071 100319475328460013071 Yes Department of Leisure Services Management, Chaoyang University of Technology, Taichung City, TAIWAN (R.O.C.). Department of Business Administration, National Yunlin University of Science and Technology, Yunlin City, TAIWAN (R.O.C.) Tso-Yen Mao 100319475328460013072 100319475328460013072 No Department of Leisure Services Management, Chaoyang University of Technology, Taichung City, TAIWAN (R.O.C.) Ali Akbar Anggara 100319475328460013073 100319475328460013073 No Economic and Business Faculty, University of Muhammadiyah Purwokerto, Central Java, Indonesia Chen-Ping Wu 100319475328460013074 100319475328460013074 No Department of Leisure Services Management, Chaoyang University of Technology, Taichung City, TAIWAN (R.O.C.)