en مديريت ورزشی و شاخه‌های وابسته بدان Sport Management and its related branches مقاله اصیل Original Article <div style="text-align: justify;"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span new="" roman="" style="font-family:" times="">Background. </span></span></b><span style="font-size:10.0pt"><span new="" roman="" style="font-family:" times="">The health and fitness industry is evolving and appears to be a dynamic space for all involved stakeholders with great potential worldwide.<br> <b>Objectives.</b> The purpose of this observational study was to identify the most popular health and fitness trends in Turkey for the first time after the coronavirus (COVID-19) pandemic and to detect any potential differences in the recent results reported in other countries or regions.<br> <b>Methods. </b>A national online survey was carried out, utilizing the methodology of similar international surveys conducted by the American College of Sports Medicine since 2007. Specifically, simple random sampling was used through a web-based questionnaire that was sent to 5,725 professionals who worked in the Turkish health and fitness industry.<br> <b>Results. </b>A total of 505 responses was collected with a response rate of 8.8%. The 10 most popular health and fitness trends in Turkey in the post-COVID-19 era were exercised for weight loss, Pilates, strength training (free weights), body weight training, personal training, core training, boutique fitness studios, group training, functional fitness training, and high intensity interval training. The present results are fully aligned with those observed for the top health and fitness trends in various Southern European countries and the European region, demonstrating that trends related to technology and health are not yet popular nationwide.<br> <b>Conclusion.</b> Such findings may help gym operators/managers, exercise professionals, training providers, and educators with making critical business decisions, educational and professional development opportunities, and novel exercise concepts to strengthen customer engagement, satisfaction, loyalty and retention through engaging fitness experiences in the post-COVID-19 era.</span></span></span></span></span></div> Turkey, Fitness Survey, Trends, Top Programs, Top Services, ACSM Survey. 0 0 http://aassjournal.com/browse.php?a_code=A-11-2213-2&slc_lang=en&sid=1 Alexios Batrakoulis abatrakoulis@uth.gr 100319475328460013572 100319475328460013572 Yes Department of Physical Education and Sport Science, University of Thessaly, Trikala, Greece Kadir Keskin kadirkeskinn94@gmail.com 100319475328460013573 100319475328460013573 No Faculty of Sport Sciences, Gazi University, Ankara, Turkey Saeid Fatolahi saeed.ft1370@gmail.com 100319475328460013574 0009-0004-8183-4986 No Department of Exercise Sciences, Tarbiat Modares University, Tehran, Iran Okan Burçak Çelik okanburcakcelik@gmail.com 100319475328460013575 100319475328460013575 No Faculty of Sport Sciences, Gazi University, Ankara, Turkey Sameer Badri Al-Mhanna sameerbadri9@gmail.com 100319475328460013576 100319475328460013576 No Department of Physiology, University Sains Malaysia, Kelantan, Malaysia Farnaz Dinizadeh farnazdinizadeh@gmail.com 100319475328460013577 0009-0003-7610-1086 No Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran