en مديريت ورزشی و شاخه‌های وابسته بدان Sport Management and its related branches مقاله اصیل Original Article <div style="text-align: justify;"><strong>Background. </strong>Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies&rsquo; performance.<br> <strong>Objectives. </strong>The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies.<br> <strong>Methods. </strong>The current study was conducted with a survey method. Standard sport financial sponsorship and brand equity questionnaires were used as measurement tools to assess the subjects. Data analysis was conducted both descriptively and inferentially.<br> <strong>Results. </strong>The results of the data analysis revealed that sport financial sponsorship has a significant positive effect on brand equity, and brand equity, in turn, has a significant positive impact on companies&rsquo; performance.<br> <strong>Conclusion. </strong>It seems that due to the nature of the exercise and its effectiveness in promoting the sponsor company, it has a positive influence on developing brand equity of companies. It was found that proper behavior of members of the board of directors of companies towards their brand facilitates this process.</div> Sports Financial Sponsorship, Brand Equity, Performance, Ceramic and Tile Companies 1 9 http://aassjournal.com/browse.php?a_code=A-11-873-1&slc_lang=en&sid=1 Mohammad Zarei Mahmoudabadi zarei.m@meybod.ac.ir 10031947532846007245 10031947532846007245 Yes Department of Management, Meybod University, Meybod, Iran Mohammad Keshtidar keshtidar@um.ac.ir 10031947532846007246 10031947532846007246 No Department of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran Seyed Mohammad Javad Razavi razavi.s@mail.um.ac.ir 10031947532846007247 10031947532846007247 No Department of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran