Annals of Applied Sport Science
تازههای علوم کاربردی ورزش
Ann Appl Sport Sci
Medical Sciences
http://aassjournal.com
1
admin
2476–4981
2322-4479
10.61186/aassjournal
en
jalali
1398
4
1
gregorian
2019
7
1
7
2
online
1
fulltext
en
Modeling the Competitive Advantage of Iranian Soccer Clubs Based on the Team Reputation Considering the Satisfaction Level of Fans of the Selected Teams
مقاله اصیل
Original Article
<div style="text-align: justify;"><strong>Background. </strong>Today, all the fields, including science, business, industry, and sports, are influenced by the profound and sustained changes. New rules arise every day; organizations, especially sports clubs, are in an endless struggle to gain competitive advantage in the battle for survival and power stealth. The main function of competitive advantage is to guarantee the survival of organizations, so that they can succeed in their path to developments.<br>
<strong>Objectives. </strong>This study is a field research aimed to model the competitive advantage of Iranian Soccer Clubs based on the team reputation considering the satisfaction level of fans.<br>
<strong>Methods. </strong>The statistical population of the study included the fans of the teams of Iranian Premier League (2017-2018), among which 384 fans were selected as the sample. The measurement tool included the questionnaires of the public relations, brand image and identity, satisfaction, team reputation, and competitive advantage. Validity and reliability of the questionnaires were confirmed by experts using the Fuzzy Delphi Method (FDM) and Cronbach's alpha test. The descriptive statistical tests including the central tendency, dispersion, and inferential statistics (the structural equation test) were used for data analysis. SPSS software version 19 was used for the descriptive analysis and LISREL software for the analysis of the structural equation modeling.<br>
<strong>Results. </strong>The variables of public relations, brand identity, and brand image have a positive and significant effect on the team reputation. Also, satisfaction level of fans has a positive and significant effect on the competitive advantage of soccer clubs.<br>
<strong>Conclusion. </strong>The findings confirmed the significance of the conceptual model of the research. However, more studies should be conducted to identify other dimensions influencing the competitive advantage of teams.</div>
Team Reputation, Competitive Advantage, Football Team, Fan
63
71
http://aassjournal.com/browse.php?a_code=A-11-887-2&slc_lang=en&sid=1
Mohammad
Deheshti
deheshti.m@gmail.com
10031947532846007241
10031947532846007241
No
Department of Sport Manegement, Faculty of Physical Education &Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
Seyyed Morteza
Azimzadeh
mortezaazimzade@um.ac.ir
10031947532846007242
10031947532846007242
Yes
Department of Sport Manegement, Faculty of Physical Education &Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
Zahrasadat
Mirzazadeh
z.mirzazadeh@um.ac.ir
10031947532846007243
10031947532846007243
No
Department of Sport Manegement, Faculty of Physical Education &Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
Hossein
Alimohammadi
h_alimohamady@yahoo.com
10031947532846007244
10031947532846007244
No
Department of Physical Education and Sport Sciences, University of Qom, Qom, Iran