year 14, Issue 1 (Continuously Updated 2026)  

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XML A Comparative Study of the Average Motor Response Time for the Arms and Legs of Handball, Basketball, and Volleyball Players Aged 14-16 Years
Maath Abdull Kareem Fadhil , Mustafa Ahmed Obaid * , Mutasim Abdul Karim Fadhil
Abstract (1798 Views) | Full-Text (PDF) (1226 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • There is potential to enhance the interest of basketball and volleyball coaches in developing their players' motor response speed during training sessions.
  • Coaches should conduct ongoing assessments to identify the progress of their players' reaction speed through the exercises and drills they practice.
  • Additionally, it would be beneficial to carry out studies that examine how improving motor response speed affects various motor skills in team sports.


XML The Effect of High Intensity Interval Training On Cardiopulmonary and Perceptual Responses in Overweight and Normal Weight College Students
Liu Kai , Hairul Anuar Hashim *
Abstract (1108 Views) | Full-Text (PDF) (275 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • A 2-week HIIE training can be used to improve estimated VO₂max and body-composition indices among overweight college students.
  • Affective responses become more positive as individuals become familiar with the HIIE.
  • A field-based HIIE can be a time-efficient strategy to enhance cardiorespiratory fitness and affective valence.


XML From Fundamentals to Innovation in the Sport Marketing Mix Across Platforms for United Nations Sustainable Development Goal 3: Good Health and Well-being
Ryan Lesetja Mathaba , Amarentia Thérèse Roux * , Elizma Magdalena Wannenburg , Pamela Serra
Abstract (2251 Views) | Full-Text (PDF) (3943 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • Understanding the 7Ps and their distinct characteristics is essential for achieving marketing success.
  • An extended framework of the 7Ps in sport includes cross-platform marketing that aligns with key SDGs related to inclusion, education, well-being, and impactful partnerships.
  • Recognising contemporary trends can enable practitioners to address evolving consumer expectations and inform future research.


XML Association of the ACTN3 R/X Genotype with Injury Risk, Power, and Strength in Elite Male Competitive Badminton Athletes
Muhammad Iqbal Shaharudin , Ahmad Munir Che Muhamed , Ernest Mangantig , Hazwani Ahmad Yusof *
Abstract (249 Views) | Full-Text (PDF) (126 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • The present study revealed that the ACTN3 RR genotype was associated with superior back and handgrip strength among well-trained male badminton players, indicating a potential advantage in explosive strength-related movements required in the sport.
  • Players with the RR genotype also experienced less severe injuries, although they tended to have shorter badminton experience, which may suggest that genetic factors play a role even in early athletic development.
  • A genetic screening for ACTN3 polymorphism may support coaches and sports scientists in designing individualized strength and injury prevention programs, thereby optimizing training outcomes and athlete performance.


XML Global Research Trends and Future Opportunities in Cultural-Heritage Sports Tourism: A Bibliometric and Science-Mapping Analysis
Sigit Nugroho , Yudik Prasetyo , Sulistiyono , Dewi Nurhidayah *
Abstract (332 Views) | Full-Text (PDF) (129 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • Cultural heritage sports tourism has significant potential in the tourism market, as illustrated in Cluster I.
  • Digital archiving of cultural heritage sports is crucial for preserving them, as illustrated in co-occurrence cluster V.
  • Providing good service to visitors or participants in sporting events is essential for maintaining the host's image, as illustrated in the top-cited article.


XML Assessing the Economic Impact of Sporting Events: A Review of Analytical Approaches
Thanavutd Chutiphongdech *
Abstract (222 Views) | Full-Text (PDF) (291 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • This review offers a foundational guideline for scholars seeking to evaluate the economic impacts of sporting events.
  • It presents a critical analysis of the advantages and limitations of the most commonly employed analytical approaches in prior research within this domain.


XML Effects of a Sleep Hygiene Intervention Period on Match Performance Indicators of Male University-Level Football Players During a Tournament
Adele Broodryk * , Michael Prevoo , Mark Kramer
Abstract (40 Views) | Full-Text (PDF) (11 Downloads)   |   Highlights
 
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APPLICABLE REMARKS
  • A four-week sleep hygiene intervention was associated with improvements in subjective sleep scores, suggesting that structured sleep routines may support recovery during high-demand tournament phases. However, these findings should be interpreted with caution due to the reliance on self-reported measures and the absence of objective sleep tracking.
  • Exposure to the sleep protocol coincided with measurable changes in selected performance indicators, indicating that sleep may play a supportive role in athletic output and fatigue management. Nonetheless, the influence of other uncontrolled variables and the limited sample size warrant careful interpretation.
  • Positive associations between sleep hygiene and performance outcomes suggest that sleep-focused strategies could be a useful component of athlete support programs. However, their contribution to competitive success remains uncertain and likely depends on a broader set of contextual and performance-related factors.


XML Brain Waves Responses to Sports Product Advertisements with a Sports Endorser and Its Relationship to Future Purchase Intention
Fatemeh Ghorbanalizadeh Ghaziani , Siavash Khodaparast * , Amir Moghadam , Alia Saberi
Abstract (313 Views) | Full-Text (PDF) (111 Downloads)   |   Highlights
 
See the Video Summary of this Paper on YouTube, and also the Infographic Summary on LinkedIn and X (Twitter): 
                    
 
APPLICABLE REMARKS
  • Sports marketers can immediately integrate congruent athlete endorsements to optimize frontal alpha suppression and beta dynamics, achieving enhanced consumer engagement and a projected 15-25% increase in intent-driven sales for aligned products.
  • Future studies should extend these neural correlates to diverse cultural cohorts using multimodal neuroimaging.
  • Congruent endorsements etch enduring neural signatures of consumer preference in competitive markets.


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