Background. The study investigates the effect of leisure time literacy on the extrinsic and intrinsic motives of individuals who watch sports matches as a leisure time activity.
Objectives. The primary objective of this study is to investigate the relationship between leisure time literacy and the extrinsic and intrinsic motives of sports spectators.
Methods. The research group consisted of 498 sports spectators, 412 males, and 86 females, selected by random sampling method in Ankara province, who voluntarily agreed to participate in the study and whose average age was 29.41±2.53. The Leisure Time Literacy Scale (LLS), Extrinsic Motivation Scale for Sports Spectators (SSEMS), and Intrinsic Motivation Scale for Sports Spectators (SSIMS) were used to collect the research data.
Results. According to the results of the analysis, it is seen that the participants' leisure time literacy levels are above the middle level, and their extrinsic motives and intrinsic motives as sports spectators are high. Among the independent variables, significant differences were found in terms of gender, being a member of a fan club, and self-identification as a sports spectator. A moderate positive relationship was found between LL levels and SSEM and SSIM levels. In addition, leisure time literacy is a significant predictor of extrinsic and intrinsic motives.
Conclusion. As a result, as the level of leisure literacy increases, extrinsic motives and intrinsic motives increase. Leisure literacy can help interpret the intrinsic and extrinsic motives of sports spectators.
