Annals of Applied Sport Science

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Teeranuwat P, Thithathan S. SOAR Innovation Approach to Creating Strategies Formulation to Drive Sport Ecosystem in Thailand. Ann Appl Sport Sci 2021; 9 (3)
URL: http://aassjournal.com/article-1-1030-en.html

Background. It cannot be denied that sport ecosystem consists of complex stakeholders. According to that, smart orchestration was needed to permit integration and promote active cross-sectoral. It required a suitable strategy to integrate and engage the entire system at any individual group, enterprise-level, and public sector. Therefore, the practical strategy will engage the entire system, so that key stakeholders participate, engage or commit to creating shared values that are essential to driving a strategy together. Moreover, it is imperative to engage stakeholders from the start to assigned duties and establishing a connection between departments efficiently. So, the research study focused on using the SOAR approach (strengths, opportunities, aspirations, and results) as a tool for establishing a dialogue with complex stakeholders in Thailand's sports ecosystem that consist of 3 main groups of stakeholders which were government sector, private sector, and content providers.
Objectives. The research study aims to create strategies formulation to drive the sports ecosystem as a tool in integrating collaboration of sports ecosystem in Thailand.
Methods. The in-depth interview with 25 key informants and confirmed strategies in a focus group with 8 expertise has been used in this research.
Results. It found that 5 effective strategies exalted operation by increasing integration among complex stakeholders in Thailand’s sports ecosystems.
Conclusion. Thailand’s sports ecosystem accurately to inquiry, strengthen, imagine opportunities, innovate aspiration and inspire results and lead them seeing the same target to integrate into the implementation level to achieve the national sport development plan altogether.