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1- Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhon Pathom 73170, Thailand
2- Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhon Pathom 73170, Thailand , nugrob.raw@mahidol.ac.th
Abstract:   (98 Views)
Background. Today, the trend of maintaining good health and exercise has become very popular in Thailand, but from the document studied by the researcher, many sports facilities were abandoned. Some were not ready to use, and others were damaged. This research aimed to study the actual conditions and expected conditions of people who used the field services, the equipment, and the sports facilities in Thailand sports field and facilities management under the supervision of local administrative organizations and create their management model. Methods. This study utilized mixed-method research. The quantitative phase was characterized by an initial quantitative step of data collection by the questionnaire with 420 participants by selecting through the Multi-Stage sampling method and analyzed with the descriptive statistic and T-test. In the qualitative phase with the focus group interview research method, 11 experts in sports facilities used purposive sampling with the semi-structured interviews. Results. The quantitative process identified the seven components of the management model of field equipment and sports facilities in Thailand consisted of 1)Property; 2) Service; 3) Technology; 3) Security; 4) Maintenance; 5) Support; system; and 6) Sustainable Management, and the result found a significant relationship between the actual conditions and expected conditions towards the seven components (P < .05).  The qualitative part confirmed the quantitative findings. Conclusion. The considerable gap difference between the actual and the expectation of the customers created the awareness of the policymakers to change something in a good way for developing all dimensions in the sports facility in Thailand. Nevertheless, the result of this research with the POLC principle could be helpful for the benefit of those policymakers in the fields.
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APPLICABLE REMARKS
  • The organization should use sports activities to stimulate the public's attention by organizing sports activities with supporting standard, use technology to help public relations in various fields to make people in the area know and pay more attention to use the stadium service.
  • Agencies should establish a system for collecting user information of sports facilities, generate a QR code to educate the people on sports fields and how to do exercise and correctly play sports. This will help them to better access sports field depending on the local context.
  • Agencies should increase the green space in the sports fields as they should be useful not only to do exercise but bring the family to relax or do activities together for sustainability and continuality.
  • The administrators of the local government organization should support and encourage personnel responsible for sports to have opportunities for training, and study visits on the management of private sports fields.
  • The administrators of the local government organization should collaborate with Sports associations to organize sports activities in local sports fields.
  • The administrators of the local government organization should establish sports fields’ management committee by inviting all sectors which are stakeholders to be committee.
  • Personnel should be cultivated in values and awareness of participation in the sports fields ownership.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2022/03/7 | Accepted: 2022/04/27

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