1. Cutler PH, Keller LK. Marketing management. 12th ed. Prentice Hall College Div; 2005.
2. Mahmoudi L, DavoudiA, Sadeghi T, Kafashpour A, Yousefzadeh, F. Strategic positioning of the brand of SADERAT Bank from the point of view of legal customers, production units of South Khorasan. Marketing Management Magazine. 2002; 19 (2): 67-91.
3. Darling JR. Successful competitive positioning: the key for entry into the European consumer market. European business review. 2007; 2: 200-210.
4. Chen JS, Uysal M. Market positioning analysis: A hybrid approach. Journal of tourism research. 2008; 15: 195- 210.
5. Rasooli M. The positioning of the brand of the Physical Education Research Center and providing promotional solutions. Research Center for Physical Education and Sport Sciences. Tehran. 2013.
6. Asikhia O. Positioning a bank service in Nigeria: a conceptual framework, International journal of business and management. 2010; 5 (8): 146-153. [
DOI:10.5539/ijbm.v5n8p146]
7. Benedict JE, Hans AC, Steen V, Tripp B, Ten JM. Perceptual mapping based on idiosyncratic sets of attribute. Journal of marketing research. 1999; 15: 38-56.
8. Ries A, Trout J. The battle for your mind. 20th ed. New York: McGraw-Hill. 2001.
9. Rasooli M, Talebpour M, Javadipour M, Ghodsi P, Sa'atchian V. The model of industry and university association in the field of sport. The first international conference on privatization and investment in sport. Tehran. 2012.
10. Alizadeh MH, Elahi A. Strategic Planning for the Development of Sport Sciences Research of the Islamic Republic of Iran. Research project of the Center of Physical Education and Sport Sciences, Ministry of Science, Research and Technology, Tehran. 2008.
11. Gotsi M, Wilson A. Corporate reputation management: "living the brand", Management Decision. 2001; 39 (2): 99-104. [
DOI:10.1108/EUM0000000005415]
12. Kalafatis SP. Positioning strategist in business market. Journal of Business and industrial marketing. 2001; 4: 416-437.
13. Price L, Matzdorf F, Suckley L, Aghahi H. The impact of facilities on student choice of university. Facilities journal. 2003; 21 (10); 212-222.
14. Ivy J. Higher education institution image. International Journal of educational management. 2008; 15: 275-282.
15. Dourate P, Alves H, Raposo M. University image: a structural equation model approach. International review on public and non-profit marketing. 2010; 7: 21-36. [
DOI:10.1007/s12208-009-0042-9]
16. Arpan L, Raney A, Zivnuska S. A congnitive approach to understanding university image. Corporate communication; an international Journal. 2003; 8: 115-132. [
DOI:10.1108/1356328031047535]
17. Palacio A, Menses G, Perez P. The configuration of the university image and its relationship with the satisfaction of the student. Journal of educational administration. 2002; 40: 486-505. [
DOI:10.1108/09578230210440311]
18. Martinez E, Buil I, Chernatory LD. Brand Extension Effects on Brand Equity: A Cross-National Study Journal. 2009; 18 (2): 71-88.
19. Cowart KO. Fat so? Managing the Effect of Obesity Stereotypes on Customer Evaluations of Service Organizations. Electronic Theses, Treatises and Dissertations. The Graduate School. Florida State University Libraries. 2010.
20. Gorchels L, Gordon L. Building a university brand from within: university administrator's perspectives of internal branding. Services marketing Quarterly. 2009; 5: 54-68.
21. Bagheri M, Erfanifar E. Designing an Effective componential Model on Organizational Image of Imam Sadiq University (as). Strategic Management Thought. 2010; 4 (2): 43-77.
22. Hosseini M, Farhadi Nahad R. Identification of brand image measurement scales at university. Quarterly Journal of Educational Measurement .2012; 8: 109-132.
23. Dastoom S, Ramezannezhad R, Benar N, Rasooli R. Survey of interactions administrative departments and industry sport in Iran Based on the Analysis Documents and structural. Applied Research of Sport Management. 2013; 2(2): 91-108.
24. Saatchian V, Hadavi F, Akbari Yazdi H, Saffari, M. Strategies and the Consequences of Relation Management between Physical Education and Sport Science College and Executive Part of Sport Industry. Strategic studies on youth and sports. 2015; 14 (27): 193-208.
25. Careaga A. The elements of brand-building in higher education: The role of strategy, research and internal engagement. : Journal of Education Advancement & Marketing. 2017; 2 (3): 280-294.
26. Rauschnabel PA. Brand management in higher education: The University Brand Personality Scale, Journal of Business Research. 2016. http://dx.doi.org/10.1016/j.jbusres.2016.01.023. [
DOI:10.1016/j.jbusres.2016.01.023]
27. Rutter R, Lettice F, Nadeau J. Brand Personality in Higher Education: Anthropomorphized University Marketing Communications. Journal of Marketing for Higher Education. 2017; 27 (1); 19-39. [
DOI:10.1080/08841241.2016.1213346]