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Keshtidar M, Esmaeilzade Ghandehari M R, Harati M. The Effect of Knowledge Management through Human Resources Information Systems on Customer Relationship Management in Aquatic Sport Centers. Ann. Appl. Sport Sci. 2017;
URL: http://aassjournal.com/article-1-444-en.html

1- Associate Professor University of Birjand, Birjand, Iran , mkeshtidar@birjand.ac.ir
2- Assistant Professor Mashhad Branch, Islamic Azad University, Mashhad, Iran
3- PhD Student Mashhad Branch, Islamic Azad University, Mashhad, Iran
Abstract:   (1390 Views)

The purpose of this research is to investigate the impact of knowledge management through information systems of human resources on customer relationship management. The study population included managers and employees of Mashhad’s aquatic sport centres like ‘Blue Waves’, ‘Armaghan’, ‘Surging Waves’, and ‘Sunshine Coast Park’ (600 persons). Using a Morgan table, 234 cases were selected as sample, based on cluster sampling method, and randomly. The research method was descriptive-analytical. Data collection was conducted as a field study. The measurement tools were knowledge management questionnaire (Newman and Knezad, 2000) and human resources information systems questionnaire (Moghimi and Ramezan, 2011) and customer relationship management questionnaire (Afsardel, 2005) respectively. The validity of the questionnaires was observed and approved by 10 sports management experts and professors of Azad University of Mashhad and Ferdowsi University of Mashhad. Validation was determined by Cronbach’s alpha respectively as 0.91, 0.87 and 0.90. The Kolmogorov-Smirnov test appropriate inferential statistics, such as confirmatory factor analysis and structural equation analysis using LISREL software and in some data software, SPSS Version 22, were used. The results showed that knowledge management through human resources information systems has a significant positive effect on customer relationship management. Finally, it can be said that organizations should more attend the important role of information systems to increase customer satisfaction along with knowledge management.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2016/10/12 | Accepted: 2017/02/8 | Published: 2017/02/8

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