Noshin Benar, Mohsen Loghmani,
year 2, Issue 1 (Spring 2014)
Abstract
The aim of the present study was to identify the most important goal orientations and sport participation motives among teenage athletes in leisure time. In addition, these variables were prioritized and associations between all constructs have been studied. For this purpose, 376 Iranian teenage athletes were singled out by cluster–random sampling, and responded to Task and Ego Orientation Sport Questionnaire (T.E.O.S.Q), and Participation Motivation Questionnaire (PMQ). The results of Confirmatory Factor Analysis (CFA) showed fit model indexes for twosome dimensions of sport goals, and five motives of sport participation (RMSEA ≤ .06 χ2 / df ≤ 3 Goodness Indexes≥ .90). Based on CFA and loadings, goals of task-orientation (r= .93) and ego-orientation (r= .43) were identified for sport goals, and motives of energy release (r= .94), status (r = .76), fitness (r= .48), team atmosphere (r= .46), and skill development (r= .26) obtained for teenagers’ sport participation, respectively. In general, the findings of the present study provided the adequate understanding for sport managers, coaches, physical educators and their parents by how sport motivation of teenagers, via satisfying teenager’s motives specially motives of energy release and status, provided their satisfaction and gratification during long life.
Mahboobeh Surani, Rahim Ramezaninezhad, Noshin Benar, Hamidreza Goharrostami,
year 2, Issue 3 (Autumn 2014)
Abstract
Today, the proper playing of managerial roles is of special importance in effective and successful management of sports clubs. The present paper aimed to study the managerial roles of sports clubs CEOs in Isfahan Province in the current and desirable conditions. Statistical population included all managers and directors of Sepahan, Zobahan, Foolad Mahan, and Gitipasand sports clubs (N=83), which was considered as the sample as well. An author-made questionnaire with 31 items on a Likert’s 5-point scale was used for data collection. Validity of the questionnaire was confirmed by 15 experts and professors and its reliability was obtained α=0.94 by Cronbach’s alpha coefficient. 84 questionnaires were handed out among all managers and directors of the studied sports clubs, 76 of which (91.5%) was returned. The results showed that priority of CEOs roles, respectively, include decisional role (4.16±0.61), informational role (4.09±0.56), and interpersonal role (4.03±0.67). The results of factor analysis also indicated that the roles of entrepreneurship, data collection, spokesman, and allocation of resources, respectively, are the most important roles of CEOs and negotiation, figurehead, and leadership roles are the least important ones in the desirable conditions. A significant difference was observed between the roles of managers in the current and desirable conditions (Sig.=0.001). The results suggested that the respondents’ expectations of sports clubs CEOs’ roles in desirable conditions is beyond their perceptions in the current situation. It can be generally concluded that sports clubs CEOs need to better perform all managerial roles, especially decisional role.
Tahereh Seifi Salmi, Noshin Benar, Habib Honari,
year 7, Issue 2 (Summer 2019)
Abstract
Background. The consumer of a brand is able to influence brands through the use of social media, and this implies why the active relationship between consumers, brand and brand owners is important In the field of sports, fans as club customers also have the ability to influence the brand, including creating value. Therefore, investigating value creation strategies in brand communities based on the use of social media by the clubs’ fans is a tangible necessity.
Objectives. The current study is conducted to identify the value creation strategies in members of the brand community of fans in social media.
Methods. The research has a qualitative design. At the initial stage, using library studies, important value creation factors were extracted and categorized into four categories related to branding, product, interaction and networking. In the second stage, a qualitative tool was used for coding and interpreting. The research process included the conduction of a semi-structured interview with 15 academic and executive experts of sports marketing and social media.
Results. The findings of this study showed that four factors related to the value creation strategy including branding, effectiveness, networking and dynamization were identified regarding the value creation done by fans of professional clubs in social media.
Conclusion. The overall conclusion obtained by the experts' point of view in terms of value creation done by fans in social media is that it is necessary to focus on these four areas professionally.
