Showing 6 results for Talebpour
Amir Montazeri, Mahdi Talebpour, Reza Andam, Anoshirvan Kazemnejad,
year 5, Issue 2 (Summer 2017)
Abstract
Background. While more and more sport organizations broadly acknowledge their ability at delivering social values, corporate social responsibility (CSR) is rapidly growing at a significant rate across the professional sport industry and its related organizations. Despite the growing body of research in this area, measuring CSR is still problematic.
Objectives. Therefore, the aim of this study is to provide an efficient, valid, and reliable measure of CSR reflecting the responsibilities of sport industry.
Methods. Based on a proposed conceptual framework of CSR, a scale was developed via a standard procedure for developing instrument measures. In this study, to determine and assess the underlying factorial structure, convergent and discriminate validity of measurement scale, exploratory and confirmatory factor analysis was performed. Data was collected from 640 sport fans in Iran’s Football Premier League.
Results. The results of the analysis provided a five-dimensional structure of CSR in sport, such as economic, philanthropic, ethical, legal, and environmental issues. These dimensions explained 50.827% of the total variance. In addition, the KMO measure was computed and the results indicated an index of 0.927. Moreover, the values of Cronbach’s alpha obtained for five factors ranged from 0.848 to 0.967. The results show the reliability and validity of this new scale in sport industry.
Conclusion. This study implies that from a consumer’s perspective, CSR is perceived as a set of attributes; therefore, it is important for a professional sports team’s management to understand fans’ interest in social issues and fans’ responses to various CSR programs.
Mohammad Ali Sahebkaran, Mahdi Talebpour, Mohammad Keshtidar, Mohammad Ghorbani,
year 7, Issue 2 (Summer 2019)
Abstract
Background. Several studies have been conducted on the valuation of the intangible assets of organizations not relating to sport. However, there is no comprehensive study in the sport organizations especially in Iran. It is not clear what criteria are required at different levels by the sport organizations especially volleyball clubs to evaluate their intangible assets.
Objectives. In spite of the increasing importance of the intangible assets in various industries, little has been done on the identification of the underlying factors and valuation of this category of assets in sport industry. Therefore, the purpose of this study was to design an economic valuation model of the intangible assets of the volleyball clubs in Iran.
Methods. The sample of the present study in the qualitative section consisted of 47 subjects with 600 subjects participating in the quantitative section. Through application of Cochran formula, the sample size was estimated to be 234 subjects. The study was conducted in a survey method. To this end, first, the intangible assets of the Iranian volleyball clubs were identified using a qualitative method and then analyzed through structural equation modeling (SEM) PLS3 and SPSS22.
Results. The factors with the greatest effects on economic valuation of intangible assets of Iranian volleyball clubs were communication capital, spiritual capital, structural capital and human capital. Thus, it was found that in the economic valuation of intangible assets of Iranian volleyball clubs, the indices such as the relationship between investors and partners and their loyalty in communication capital had the highest value among other indices. Further, the club history and success had the same status in promoting spiritual capital, governing culture of the club, development outlook document of the club in the structural capital, management of contracts, and the number of national players in the club in human capital.
Conclusion. The results of the present study suggested that the proposed conceptual model can be applied by researchers, administrative and financial managers of volleyball clubs and the experts of the privatization organization to have a more comprehensive and precise evaluation of the valuation of intangible assets of a club.
Seyed Mohammad Javad Razavi, Mahdi Talebpour, Seyed Morteza Azimzadeh, Reza Mohammadkazemi,
year 7, Issue 3 (Autumn 2019)
Abstract
Background. To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital.
Objectives. The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies.
Methods. Conducted applied research and the survey. Data were collected using standard questionnaires in human capital and technological innovation capabilities. The reliability of the questionnaires was 0.81 and 0.85, respectively. The study was conducted on 546 employees from 77 sports manufacturing companies. To evaluate the research hypotheses, structural equation modeling based on partial least-squares method was used.
Results. The study results indicated a significant impact of brand associations on brand equity and brand citizenship behavior; human capital also had a significant impact on technological innovation capabilities. According to ranking results, the three main features of the human capital of sports manufacturing companies respectively were skills and expertise, knowledge, and experience.
Conclusion. The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies.
Kianoosh Shajie, Mahdi Talebpour, Seyed Morteza Azimzadeh, Mohammad Keshtidar, Hadi Jabbari Nooghabi,
year 8, Issue 1 (Spring 2020)
Abstract
Background. Sport spectators are an essential part of the professional sport landscape. Spectators are important economically, because they generate revenue through ticket and concession sales, and provide ambience for broadcast televisions. Problematically, spectators’ attendance is declining in many professional leagues throughout the world.
Objectives. The current study aimed at identifying factors affecting spectators’ attendance in the Iranian Football League.
Methods. Initial data were collected using semi-structured interviews with 20 participants, with expertise in the Iranian Football League. Using Q Methodology, 50 Q-expressions were sorted by the participants. Then, Q-factor analysis was performed.
Results. The study identified seven broad factors: 1) Lack of desirable access and transportation services to/from the stadiums; 2) Defective implementation of strategic plans in federations and clubs; 3) The impact of low-quality plays and the superiority of TV services to stadium ones; 4) Inappropriate services in stadiums; 5) Inappropriate stadium atmosphere; 6) Economic problems of spectators; and, 7) Paying more attention to margins by media from the viewpoint of critics.
Conclusions. Football officials can increase the number of spectators in stadiums by systematically removing these damages from the Iranian football body, which may solve many other problems as well.
Mehdi Nazemi, Seyed Morteza Azimzadeh, Mahdi Talebpour, D. Todd Donavan,
year 8, Issue 4 (Winter Supplementary 2020)
Abstract
Background: As a component of the sports industry, professional athletes are always faced with challenges, including injury, performance loss, etc. To overcome these problems, many famous athletes have turned to build their brands, as it enables them to create and maintain a market of customers and fans.
Objective: The purpose of this study was to use the Grounded theory approach to design a model of the micro factor affecting personal brand development for Professional athletes.
Method: The present study was an applied research with a descriptive-survey method, and a library-field data collection method. This research was a qualitative research and was carried out using the Grounded Theory method. In the present study, semi-structured interviews were used as data gathering tools. Sampling was done using judgmental sampling method and followed up to theoretical saturation, which included a total of 18 interviewees.
Results: Based on the findings, after three stages of open coding, selective coding, and theoretical coding, a total of 62 concepts, 11 categories, and 4 factors were obtained that showed "Athlete's Behaviors", "Athlete's Personality Traits", "Marketable Lifestyle" and "Athletic Performance" play an important role in developing the personal brand for professional athletes.
Conclusion: By identifying the factors affecting the personal brand of professional athletes, athletes, managers, and marketers can create and maintain a market for their customers and fans, achieve sustainable income and maintain reputation and popularity.
Zahra Aminiroshan, Seyed Morteza Azimzadeh, Mahdi Talebpour, Majid Ghoshuni,
year 9, Issue 1 (Spring 2021)
Abstract
Background. Attention is considered as a resource for storing and processing memory activities. Without attention, no perceptual processing takes place in the brain as the information (whether visual or auditory) cannot enter the brain.
Objectives. The purpose of this study was to investigate and compare the attention of individuals to sports and non-sports advertising using brain activities.
Methods. It was a quasi-experimental study investigating two advertisements (sports and non-sports) of Apple Company on 30 volunteers (15 men and 15 women). The Neuroguide software was used to convert electroencephalographic data to quantitative data. Repeated measures ANOVA was used for testing hypotheses in SPSS software.
Results. The results showed that there was a significant difference between watching sports and non-sports advertising on people's attention; in other words, sports advertising was able to reduce alpha in the frontal and pre-frontal brain while this decrease did not occur when viewing non-sports advertising. There was no significant difference in attention between men and women.
Conclusion. Sport has the potential to attract people's attention, which is one of the main goals of companies and industry owners and can attract more attention in people to the advertised product, resulting in better brand retention and recall, and thus increasing promotional product or brand purchases.
