year 12, Issue 1 (Spring 2024)
Ann Appl Sport Sci 2024, 12(1): 0-0 |
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Batrakoulis A, Keskin K, Fatolahi S, Çelik O B, Al-Mhanna S B, Dinizadeh F. Health and Fitness Trends in the Post-COVID-19 Era in Turkey: A Cross-Sectional Study. Ann Appl Sport Sci 2024; 12 (1)
URL: http://aassjournal.com/article-1-1271-en.html
URL: http://aassjournal.com/article-1-1271-en.html
Alexios Batrakoulis * 
1, Kadir Keskin2 , Saeid Fatolahi3 , Okan Burçak Çelik2 , Sameer Badri Al-Mhanna4 , Farnaz Dinizadeh5
1, Kadir Keskin2 , Saeid Fatolahi3 , Okan Burçak Çelik2 , Sameer Badri Al-Mhanna4 , Farnaz Dinizadeh5
1- Department of Physical Education and Sport Science, University of Thessaly, Trikala, Greece , abatrakoulis@uth.gr
2- Faculty of Sport Sciences, Gazi University, Ankara, Turkey
3- Department of Exercise Sciences, Tarbiat Modares University, Tehran, Iran
4- Department of Physiology, University Sains Malaysia, Kelantan, Malaysia
5- Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2- Faculty of Sport Sciences, Gazi University, Ankara, Turkey
3- Department of Exercise Sciences, Tarbiat Modares University, Tehran, Iran
4- Department of Physiology, University Sains Malaysia, Kelantan, Malaysia
5- Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran
Abstract: (697 Views)
Background. The health and fitness industry is evolving and appears to be a dynamic space for all involved stakeholders with great potential worldwide.
Objectives. The purpose of this observational study was to identify the most popular health and fitness trends in Turkey for the first time after the coronavirus (COVID-19) pandemic and to detect any potential differences in the recent results reported in other countries or regions.
Methods. A national online survey was carried out, utilizing the methodology of similar international surveys conducted by the American College of Sports Medicine since 2007. Specifically, simple random sampling was used through a web-based questionnaire that was sent to 5,725 professionals who worked in the Turkish health and fitness industry.
Results. A total of 505 responses was collected with a response rate of 8.8%. The 10 most popular health and fitness trends in Turkey in the post-COVID-19 era were exercised for weight loss, Pilates, strength training (free weights), body weight training, personal training, core training, boutique fitness studios, group training, functional fitness training, and high intensity interval training. The present results are fully aligned with those observed for the top health and fitness trends in various Southern European countries and the European region, demonstrating that trends related to technology and health are not yet popular nationwide.
Conclusion. Such findings may help gym operators/managers, exercise professionals, training providers, and educators with making critical business decisions, educational and professional development opportunities, and novel exercise concepts to strengthen customer engagement, satisfaction, loyalty and retention through engaging fitness experiences in the post-COVID-19 era.
Objectives. The purpose of this observational study was to identify the most popular health and fitness trends in Turkey for the first time after the coronavirus (COVID-19) pandemic and to detect any potential differences in the recent results reported in other countries or regions.
Methods. A national online survey was carried out, utilizing the methodology of similar international surveys conducted by the American College of Sports Medicine since 2007. Specifically, simple random sampling was used through a web-based questionnaire that was sent to 5,725 professionals who worked in the Turkish health and fitness industry.
Results. A total of 505 responses was collected with a response rate of 8.8%. The 10 most popular health and fitness trends in Turkey in the post-COVID-19 era were exercised for weight loss, Pilates, strength training (free weights), body weight training, personal training, core training, boutique fitness studios, group training, functional fitness training, and high intensity interval training. The present results are fully aligned with those observed for the top health and fitness trends in various Southern European countries and the European region, demonstrating that trends related to technology and health are not yet popular nationwide.
Conclusion. Such findings may help gym operators/managers, exercise professionals, training providers, and educators with making critical business decisions, educational and professional development opportunities, and novel exercise concepts to strengthen customer engagement, satisfaction, loyalty and retention through engaging fitness experiences in the post-COVID-19 era.
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APPLICABLE REMARKS
APPLICABLE REMARKS
• Intricating the current status of the Turkish health and fitness industry in terms of the top fitness programs, services and products in the post-COVID-19 period.
• Supporting health and fitness industry stakeholders on how to develop and implement safe, efficient and pleasant fitness services related to the top industry trends.
• Translating the present outcomes into client-centered services may enhance positive exercise experiences nationwide.
• Supporting health and fitness industry stakeholders on how to develop and implement safe, efficient and pleasant fitness services related to the top industry trends.
• Translating the present outcomes into client-centered services may enhance positive exercise experiences nationwide.
Type of Study: Original Article |
Subject:
Sport Management and its related branches
Received: 2023/10/1 | Accepted: 2023/12/5
Received: 2023/10/1 | Accepted: 2023/12/5
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