year 4, Issue 1 (Spring 2016)                   Ann Appl Sport Sci 2016, 4(1): 21-29 | Back to browse issues page

XML Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Elahi A, Fathi F, Saffari M. Determining the Reliability and Validity of the Persian Version of a Sports Nostalgia Questionnaire. Ann Appl Sport Sci 2016; 4 (1) :21-29
1- Department of Sport Manegement, Faculty of Sport Sciences, Kharazmi University, Tehran, Iran ,
2- Department of Sport Manegement, Faculty of Sport Sciences, Kharazmi University, Tehran, Iran
3- Department of Sport Science, Faculty of Humanity, Tarbiat Modares University, Tehran, Iran
Abstract:   (8989 Views)

Marketers apply a variety of approaches to attract customers and gain more profits. One method is the utilization of nostalgia marketing. The use of nostalgic sport characters has not been sufficiently studied. This research determined the reliability and validity of the questionnaires presented in the studies Evoked Nostalgia by Pascal et al. (2002), Familiarity with Nostalgic Character by Meyer (2010), and Nostalgic Proneness by Routledge et al. (2008). For this purpose, 310 fans of Ali Karimi, a player and the former captain of Iran's national soccer team (nostalgic character), was considered as the sample. To evoke nostalgic sensations in fans, a movie of the personal and professional life of this nostalgic character was developed and validated. The internal reliability of questionnaires was calculated by Cronbach’s alpha and composite reliability for three scales of evoked nostalgia, familiarity with nostalgic character, and nostalgia proneness of fans, respectively. The indices of the measurement model indicated that the elements chosen for measuring the nostalgia variable had the necessary validity and could well measure nostalgia. According to these results, it can be stated that the corresponding scales of nostalgia can be used as reliable and valid scales with detection ability in Iranian fans.

Full-Text [PDF 341 kb]   (4344 Downloads)    
Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2016/02/1 | Accepted: 2016/03/30

Send email to the article author

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2024 CC BY-NC 4.0 | Annals of Applied Sport Science

Designed & Developed by : Yektaweb