year 4, Issue 2 (Summer 2016)                   Ann. Appl. Sport Sci 2016, 4(2): 59-66 | Back to browse issues page


XML Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Khadem Azghadi A R, Boroumand M R, Salari M H. Effective Factors on Reducing the Number of Spectators in Iran Football Premier League. Ann. Appl. Sport Sci. 2016; 4 (2) :59-66
URL: http://aassjournal.com/article-1-448-en.html
1- Assistant Professor Department of Sport Management and Media, Faculty of Sport Sciences, Shahid Beheshti University, Tehran, Iran , a_khadem@sbu.ac.ir
2- Assistant Professor Department of Sport Management and Media, Faculty of Sport Sciences, Shahid Beheshti University, Tehran, Iran
3- MSc Department of Sport Management and Media, Faculty of Sport Sciences, Shahid Beheshti University, Tehran, Iran
Abstract:   (5013 Views)

Because of reducing the number of spectators of football premier league, this study is seeking for identifying factors put the most impact on this decline. The statistical population consisted of all spectators in Iran football premier league in 2015-16, out of which 395 spectators were randomly selected as the research samples. The data were collected via a researcher-made questionnaire. The first part of the questionnaire included demographic information and the second part, at 6 aspects, includes 35 questions analyzing the reasons for reducing the number of spectators in Iran's football Premier League. For analyzing data, it was used from first and second order confirmatory factor analysis based on structural equations through using SPSS 20 and LISREL 8.8 software. The results of first order confirmatory factor analysis showed that the measurement model of factors affecting on reducing the number of spectators of football premier league is an appropriate model and model parameters are significant. All factors are approved as effective variables on reducing the number of spectators of football premier league. The results also showed that the second order measurement model of effective factors on reducing the number of spectators of football premier league are also appropriate, and economic, facilitative, administrative, technical, cultural-social, and personal-family respectively put the most effects on reducing the number of spectators of football premier league. It is suggested for the sport marketers to analyze identified factors in this research and develop applicable strategies and guidelines for them.

Full-Text [PDF 441 kb]   (1361 Downloads)    

Applicable Remarks

  • According to the study results, it is suggested that sport marketers analyze and evaluate the factors identified in this study and find correct and executable strategies and solutions for them so as to resolve or reduce the rate of problems the spectators face with in order to observe more spectators as well as to have more income for the football clubs.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2016/06/20 | Accepted: 2016/08/21 | Published: 2016/09/5

Add your comments about this article : Your username or Email:
CAPTCHA code

Send email to the article author


© 2017 All Rights Reserved | Annals of Applied Sport Science

Designed & Developed by : Yektaweb