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1- Allameh Tabataba’i University, Tehran, Iran , Keshkar@atu.ac.ir
2- Teesside University Business School
3- SUNY Cortland, Cortland, New York, USA
4- Liberty University, Lynchburg, Virginia, USA
5- Leeds Beckett University, Leeds, West Yorkshire, UK
6- College of Professional Studies, St. John’s University, New York, USA
7- Latrobe Business School, Melbourne suburb of Bundoora, Australia
8- Payame Noor University, Tehran, Iran
9- Auckland University of Technology, Auckland, New Zealand
10- Sacred Heart University, Fairfield, Connecticut, USA
Abstract:   (667 Views)
Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article
Full-Text [PDF 1093 kb]   (231 Downloads)    
Type of Study: Review Article | Subject: Sport Management and its related branches
Received: 2018/08/7 | Accepted: 2018/10/7

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