year 7, Issue 3 (Autumn 2019)                   aassjournal 2019, 7(3): 0-0 | Back to browse issues page


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Razavi S M J, Talebpour M, Azimzadeh S M, Mohammadkazemi R. Enhancing Technological Innovation Capabilities: The Role of Human Capital in Iranian Sports Manufacturing Companies. aassjournal. 2019; 7 (3)
URL: http://aassjournal.com/article-1-734-en.html
1- Department of Sport Management, Faculty of Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
2- Department of Sport Management, Faculty of Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran , mtalebpour@um.ac.ir
3- Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
Abstract:   (580 Views)
Background. To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital.
Objectives. The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies.
Methods. Conducted applied research and the survey. Data were collected using standard questionnaires in human capital and technological innovation capabilities. The reliability of the questionnaires was 0.81 and 0.85, respectively. The study was conducted on 546 employees from 77 sports manufacturing companies. To evaluate the research hypotheses, structural equation modeling based on partial least-squares method was used.
Results. The study results indicated a significant impact of brand associations on brand equity and brand citizenship behavior; human capital also had a significant impact on technological innovation capabilities. According to ranking results, the three main features of the human capital of sports manufacturing companies respectively were skills and expertise, knowledge, and experience.
Conclusion. The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies.
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APPLICABLE REMARKS
  • Considering the results of the current research and the importance of each dimension of human capital and influencing factors, it is recommended that the managers and owners of Iran's sports manufacturing companies create a knowledge management system, a database of experienced individuals of the firm, and discover, attract, and train the staff, support employees to develop new ideas, and determine the path of career improvement for employees.
  • It is also suggested that, based on the dimensions of technological innovation capabilities found in the present study, the managers of Iranian sports manufacturing companies should work on their research and development departments to, along with upgrading innovative products, observe the daily improvement of the sports manufacturing companies of Iran.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2019/02/3 | Accepted: 2019/04/28 | Published: 2019/05/3

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