In Press Articles                   Back to the articles list | Back to browse issues page


XML Print


1- Department of Sport Management, Faculty of Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
2- Department of Sport Management, Faculty of Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran , mtalebpour@um.ac.ir
3- Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
Abstract:   (332 Views)
Background. To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital.
Objectives. The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies.
Methods. Conducted applied research and the survey. Data were collected using standard questionnaires in human capital and technological innovation capabilities. The reliability of the questionnaires was 0.81 and 0.85, respectively. The study was conducted on 546 employees from 77 sports manufacturing companies. To evaluate the research hypotheses, structural equation modeling based on partial least-squares method was used.
Results. The study results indicated a significant impact of brand associations on brand equity and brand citizenship behavior; human capital also had a significant impact on technological innovation capabilities. According to ranking results, the three main features of the human capital of sports manufacturing companies respectively were skills and expertise, knowledge, and experience.
Conclusion. The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies.
Full-Text [PDF 1612 kb]   (128 Downloads)    
Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2019/02/3 | Accepted: 2019/03/12 | ePublished ahead of print: 2019/05/4 | Published: 2019/05/3

Add your comments about this article : Your username or Email:
CAPTCHA

Send email to the article author


© 2017 All Rights Reserved | Annals of Applied Sport Science

Designed & Developed by : Yektaweb