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1- Department of Sport Management, Ferdowsi University of Mashhad, Mashhad, Iran
2- Department of Sport Management, Ferdowsi University of Mashhad, Mashhad, Iran , keshtidar@um.ac.ir
Abstract:   (16 Views)
Background. The concept of sport tourism has become very popular in recent years as a field of study and a tourism product and has attracted the attention of many researchers.
Objectives. This study aimed at future scenario planning of the Mashhad metropolitan sports tourism industry.
Methods. It was an applied future analytical exploratory research. The information was collected through in-depth semi-structured interviews with 13 management, marketing and sports tourism experts including 7 sections and 50 key indicators. A 50 * 50 cross-over matrix was used to analyze the data collected by Mic Mac Software.
Results. Based on the findings of the study, seven general categories of factors (influencers to being influenced) were identified: natural drivers, social-cultural drivers, managerial and programmatic drivers, economic drivers, advertising drivers, service drivers, and infrastructure drivers.
Conclusions. Mashhad has great potential for attracting sports tourism in the near future with great human, natural and religious potentials and talents. It is hoped to take steps to improve tourism in the city.
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APPLICABLE REMARKS
• Developing a comprehensive plan for sports tourism in Mashhad
• Use of media and advertising interactions - One of the most important steps in the development of the sports tourism industry in the metropolitan area of Mashhad, is to introduce different opportunities, capabilities, attractions and possibilities of sports tourism in the city and province to the domestic and foreign visitors. The media are the benefactors of this movement by playing an influential role in the quantitative and qualitative developments in various aspects of life and in the development of communication from different aspects.
• Use of experts as well as cooperation of academics, elites, researchers and students in different areas of Mashhad sports tourism industry development
• Holding training classes and specialized conferences and seminars to promote the culture of sports tourism in the indigenous community based on domestic and foreign sports tourism.
• Investing through the private sector.
• Increasing recreational amenities and infrastructure facilities; strategies for developing sports tourism will require a balanced growth, that is, the increase in the number of sports tourists require increase in the infrastructure
• Investing in transportation and boosting in and out of city transportation.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2019/08/31 | Accepted: 2020/02/8

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