year 8, Issue 3 (Autumn 2020)                   Ann Appl Sport Sci 2020, 8(3): 0-0 | Back to browse issues page


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Cetin A, Doganer A. An Examination of Mass Sporting Event Effects on Local Government Economy: The Case of 41st Istanbul Marathon. Ann Appl Sport Sci. 2020; 8 (3)
URL: http://aassjournal.com/article-1-850-en.html
1- Istanbul Sports Events, Istanbul, Turkey , arifcetin1985@yahoo.com
2- Istanbul Chamber of Commerce, Istanbul, Turkey
Abstract:   (129 Views)
Background. Today, the importance of budget performances has become more evident in the public and local sectors. In terms of transparency and accountability, it is essential to analyses the benefits and costs of the activities supported by the local government budget.
Objectives. This study aims to the satisfaction of participants of the Istanbul Marathon is compared with the cost items spent during the organization. Material. The sample of this study consisted of 247 non-residents, and 1341 resident runners participated by voluntary selection.
Methods. Who participated in the 41st Istanbul Marathon. In the research, questions were asked by the participants during or before the Marathon in the questionnaire form. Also, the Likert system with a five-point scale was used in the questions to obtain the participants experience. The relations between variables are tested with factor analysis and correlation analysis.
Results. The results of this study have shown that the most dominant variable among non-resident participants in the cost items in the event process was the start and finish organizations with 82%. Resident participants were found to have chip service with 91% of the dominant group. Also, prize money is the least dominant variable in the cost process in both non-resident and resident groups. In prize money, it has 47% in the non-resident group and 49% in the resident group. Moreover, all other cost items were deemed necessary by the participants between 59% and 91%.
Conclusion. In conclusion, the cost items spent within the scope of the Istanbul Marathon were evaluated by both resident and non-resident participants; it was determined that the lowest factor in both groups was the prize money. The requirement of all other cost items perceived by both resident and non-resident participants is over 50%. Therefore, the local government-sponsored the Marathon was supported by both non-resident and resident participants, where the principal expenditure items were required.
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APPLICABLE REMARKS
  • Local governments have a responsibility to their citizens-taxers. Therefore, it is recommended for local governments to analyze spending for sports events in terms of transparency and accountability with similar studies.
  • Non-resident participants consider mass events as sports tourism activities. Therefore, local administrations can make an extra contribution to the local economy by promoting mass sports events in international markets in cooperation with tourism agencies.
  • Organizers need to set their priorities to determine prize money in the scope of elite athletes and recreational runners.
  • Local governments should continue to support mass sports events both as sponsors and organizers.

Type of Study: Original Article | Subject: Sport Management and its related branches
Received: 2020/01/4 | Accepted: 2020/03/10

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