year 8, Issue 4 (Winter 2020)                   Ann Appl Sport Sci 2020, 8(4): 0-0 | Back to browse issues page


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To-aj O, Suksa-ard P. Perceived Benefits of Trademark Infringement Law to Thai Sports Industry. Ann Appl Sport Sci. 2020; 8 (4)
URL: http://aassjournal.com/article-1-884-en.html
1- Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhonpathum, Thailand , Oam.deto@gmail.com
2- Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhonpathum, Thailand
Abstract:   (407 Views)
Background. The sports industry is comprised of a multitude of for-profit and non-profit organizations. It is therefore unsurprising that there are disputes between organizations and that some of these disputes center on the use of trademarks. 
Objectives. This study seeks to identify the perceived benefits of trademark infringement law in the Thai sports industry.
Methods. This study employed a mixed-method design. In the quantitative phase w:as char:acterized by an initial quantitative phase of data collection by the questionnaire with 300 participants by selecting through non-probability sampling, and analyzed with the descriptive statistic and factor analysis research method. In the qualitative phase, two people with legal expertise, two entrepreneurs, and two consumers participated in semi-structured interviews.
Results. The results of the quantitative phase identified seven key components: 1) Ethics; 2) Needs; 3) Attitudes and values) 4. Product; 5) Society; 6) Law, and 7) Economics with a total cumulative variance of 71.957 percent. The qualitative data confirmed the quantitative findings.
Conclusions. An improved understanding and application of trademark infringement law would benefit the Thai sports industry.
 
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APPLICABLE REMARKS
  • This research is innovative law research because of its empirical foundations.
  • The seven priority components enable people and organizations to more easily prioritize tasks to solve infringement law problems.
  • An improved understanding and application of trademark infringement law would clearly benefit the Thai sports industry.

Type of Study: Original Article | Subject: Sport Law
Received: 2020/05/1 | Accepted: 2020/07/1 | Published: 2020/12/20 | ePublished: 2020/12/20

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