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Abstract (508 Views) | Full-Text (PDF) (129 Downloads)   |   Highlights
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This study supports that aerobic continuous training can improve non-alcoholic fatty liver disease by reducing weight gain, insulin resistance and myonectin in high‐fat diet‐fed rats.

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In general, the study results showed that Taekwondo heroes’ awareness of the components of personal brand image is at a desired level. From the view of researchers and scholars, the features derived from the factors that make up a personal brand image are seen as a distinctive advantage for individuals to the extent that personal brand image is regarded as one of the bases and complement of the personal brand. What distinguishes an athlete from other individuals is the effect on the external image, so athletes need to know their features and distinctions and have a plan to enhance and develop their own brand. Undoubtedly, highlighting the advantages to others is one of the success factors in personal branding. Finally, careful consideration and understanding of moral and skill purchases and consulting with a sports marketing and branding specialists are among the suggestions that are offered to Taekwondo national players to form and develop a personalized brand image.


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According to the results of the present research, which showed that individual, psychological, structural, managerial, economic and attitudinal factors, media support, social support, cultural-religious barriers, the role of coach hindered the sport participation of women with physical-mobility disabilities, it seems that the authorities and administrators of the disabled people play the greatest role in the building culture and creating appropriate contexts for the growth and active sport participation of women with disabilities. By focusing on these barriers, the provincial sport committees can adopt programs that enable greater participation of women. Disability sport managers should adopt strategic policies to address these barriers. The Ministry of Sports and Youth can facilitate the barriers associated with a number of these factors by allocating sufficient funds and injecting them into provincial sport committees.



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According to the results of this study, people are recommended to use endurance exercise training to improve cerebellum molecular disturbances in diabetic patients that may lead to the development of novel therapeutic strategy for improvement of diabetes neuropathy.



Abstract (259 Views) | Full-Text (PDF) (68 Downloads)   |   Highlights
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  • Trainers use positive normative feedback to train the volleyball jump serve to create better learning in novice.
  • Trainers use positive normative feedback to train the volleyball jump serve to create more intrinsic motivation in novice.
  • Trainers should note that neuroticism affects intrinsic motivation.


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The training methods used in this article by increase in muscle protein (VEGF and eNOS) expressions, lead to optimal muscle adaptations that can affect athletes' adaptability to High Intensity Intermittent Training (HIIT) and HIIT+ Blood Flow Restricted (BFR).


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Based on this study, it is suggested to managers and athletes that if they want to influence others and especially those who are interested in sports, they can develop his/her personal brand with the set of factors presented in this model.
It is suggested that athletes have a strong presence in cultural, political and social activities and have clear ideas and positions on the new issues.
It is suggested that future research will present a model of personal brand development for other human resources in sport such as coaches, teachers, referees, and so on.
It is suggested that the research examines the barriers to athletes personal brand development and their personal brand injuries.

Abstract (429 Views) | Full-Text (PDF) (134 Downloads)   |   Highlights
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  • Developing specific rules regarding the privacy and security of customers and consumers on the sport products websites.
  • Informing costumers and consumers about the rules of sale on the sport products websites.
  • Ensuring online customers and consumers about the reimbursement for technical problems on the sport products websites.
  • Obtaining special licenses from the cyberspace police by sport product websites and presenting them to online customers and consumers.
  • Establishing communication channels between sport products sellers and customers and consumers to increase customer awareness and reduce their concerns.


Abstract (252 Views) | Full-Text (PDF) (76 Downloads)   |   Highlights
 
 
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  • According to results of present study it is suggested that in PCO situation, use swimming training to improve sex hormones.
  • Regarding to antioxidant effect of swimming training in present study it is supposed that use swimming training to minimize PCO- induced oxidative stress.


Abstract (327 Views) | Full-Text (PDF) (97 Downloads)   |   Highlights
 
 
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  • From an executive and practical point of view, the results of this study can provide useful information for sports marketers, manufacturers and sellers of sports and non-sports goods, sport clubs, sports industry policy-makers and advertising experts on increasing the effectiveness of advertising programs with regard to the frequency of sending advertisements based on the TARP phenomenon. In other words, our research has shown that it is better for advertising designers of sports manufacturing and services companies to adjust the number of advertisements based on the TARP phenomenon, since sending advertisement more or less than the standard tarp level reduces the influence of advertising on brand awareness and purchase intention of the customers.
  • Additionally, due to the high cost of designing and sending each advertisement and since the results showed that sending advertisement more than the standard TARP level is less influential compared to sending advertisement at the standard TARP level, it is recommended for advertising companies that there is no need to spend costs more than the standard to get the maximum effectiveness of advertising and by saving the costs in this area they can use other advertising strategy such as celebrity endorsers and sponsoring sports events.
  • Also, according to the results of this study, most of the statistical samples used at least one social media, so it is recommended to the activists and policymakers in the field of marketing and advertising to move away from traditional advertising space such as advertising billboards, television and so on and make more use of the Internet as a channel to communicate with their customers. In this regard, as it was found in the present study, in today’s Iranian society, telegram is considered as one of the most popular social media, so it is recommended for authorities in the area of communication to provide appropriate conditions to remove the filter of this application and provide the conditions for making the optimum use of it. Of course, we had some limitations of research such as the mere use of Telegram among the masses of social media, brand artificiality and statistical sample that is limited to the student and educated population. Before applying the results of this research, it is necessary to pay attention to the differences between the conditions of this study and those of new environment.


Abstract (164 Views) | Full-Text (PDF) (46 Downloads)   |   Highlights
 
 
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  • A tri-axial accelerometer is a novel tool for the prediction of overarm throwing in handball.
  • Results showed that a high sampling rate of the accelerometer is an important factor during high angular velocity activities, for instance, overarm throwing.
  • The estimation algorithm of inertial sensors' raw data (Machine learning models without features) can be considered a reference method for throwing velocity prediction.


Abstract (123 Views) | Full-Text (PDF) (34 Downloads)   |   Highlights
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  • The results of this study are useful for players and coaches to analyze jumping smash motion mechanics comprehensively.
  • The parameter of rotation velocity of the upper body in fatigue condition is decreasing, which reduces the speed of the shuttlecock during overhead badminton jumping smash.


Abstract (160 Views) | Full-Text (PDF) (31 Downloads)   |   Highlights
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  • Considering the effects of βhb supplements, it is suggested:
  • Consumer awareness can be improved regarding the efficacy and ingredients in commercial ketone supplements.
  • 10g βhb showed no benefit to exercise.
  • Caution should be taken when ingesting ketone body supplements due to the lack of knowledge on long term effects.


Abstract (239 Views) | Full-Text (PDF) (56 Downloads)   |   Highlights
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  • Content strategies for sporting events social media channels should be carefully designed considering the type of posts, the source of the content to maximize the engagement.
  • Metrics such as engagement rate and views per post is important to understand the impact of the social media efforts during Olympics.
  • Sport marketers need to concentrate on a mix of user and marketer generated content in order to attract more sponsorships.


Abstract (18 Views) | Full-Text (PDF) (7 Downloads)   |   Highlights
 
 
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  • This study assists in designing courses and workshops to create a better understanding for coaches and role players of rugby union as to the importance of visual skills testing in order to gain a competitive advantage.
  • The test battery included in this study assists in identifying talent in a different way than the traditional physiological and anthropometrical methods used, as the ability of athletes to make decisions in pressure situations is what differentiates a great player from a good player.



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