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Uncorrected proofs: articles that have been copy edited and formatted, but have not been finalized yet. They still need to be proof-read and corrected by the author(s) as well as by the managing editors and the text could still change before final publication.



Abstract (649 Views) | Full-Text (PDF) (158 Downloads)   |   Highlights
  •        From an executive and practical point of view, the results of this study can provide useful information for sports marketers, manufacturers and sellers of sports and non-sports goods, sport clubs, sports industry policy-makers and advertising experts on increasing the effectiveness of advertising programs with regard to the frequency of sending advertisements based on the TARP phenomenon. In other words, our research has shown that it is better for advertising designers of sports manufacturing and services companies to adjust the number of advertisements based on the TARP phenomenon, since sending advertisement more or less than the standard tarp level reduces the influence of advertising on brand awareness and purchase intention of the customers.
  •        Additionally, due to the high cost of designing and sending each advertisement and since the results showed that sending advertisement more than the standard TARP level is less influential compared to sending advertisement at the standard TARP level, it is recommended for advertising companies that there is no need to spend costs more than the standard to get the maximum effectiveness of advertising and by saving the costs in this area they can use other advertising strategy such as celebrity endorsers and sponsoring sports events.
  •        Also, according to the results of this study, most of the statistical samples used at least one social media, so it is recommended to the activists and policymakers in the field of marketing and advertising to move away from traditional advertising space such as advertising billboards, television and so on and make more use of the Internet as a channel to communicate with their customers. In this regard, as it was found in the present study, in today’s Iranian society, telegram is considered as one of the most popular social media, so it is recommended for authorities in the area of communication to provide appropriate conditions to remove the filter of this application and provide the conditions for making the optimum use of it. Of course, we had some limitations of research such as the mere use of Telegram among the masses of social media, brand artificiality and statistical sample that is limited to the student and educated population. Before applying the results of this research, it is necessary to pay attention to the differences between the conditions of this study and those of new environment.

Abstract (119 Views) | Full-Text (PDF) (24 Downloads)   |   Highlights
  • Coaches explain to athletes the importance of psychological skills in achieving high levels of performance.
  • Coaches should note that the age of beginning a sport depends on the type of sports being practiced.

Abstract (106 Views) | Full-Text (PDF) (38 Downloads)   |   Highlights
  • Inhibition time can play an essential role in identifying stop and control processes.
  • The experimental method used in this research project can be used with great confidence in similar research fields because the results of this study are mostly consistent with the results of similar research.
  • Researchers should be more careful about using the principle of the No Return Point hypothesis. In laboratory conditions, they should control the type of variables and the type of task. However, the results of this study confirm the basics of this hypothesis.

Abstract (144 Views) | Full-Text (PDF) (28 Downloads)   |   Highlights
  • In people with low back pain, the motor pattern and deep trunk muscles, which are responsible for maintaining the stability of the lumbar spine, change. Thus, more attention should be paid to exercise programs aimed at improving the lumbar spine stability and use them more widely in the treatment of these patients. For this purpose, it is necessary to perform stabilization exercises for training and retraining trunk muscles and control of extra trunk movements, and reduction of pain and disability in patients with low back pain, consequently.

Abstract (130 Views) | Full-Text (PDF) (29 Downloads)   |   Highlights
  • Brand equity makes the fans loyal.
  • The components of brand Authenticity are very important in creating a brand personality and brand equity, so Persepolis Club can improve its brand personality and increase brand equity by planning on these components such as history, fan communities, etc.
  • It is recommended that Persepolis Club establish its own museum. The establishment of the club museum shows the history and authenticity of the club brand.
  • It is recommended that Persepolis Club, by strengthening its fan base, control and guide their communities.

Abstract (45 Views) | Full-Text (PDF) (19 Downloads)   |   Highlights

This study provides data and information for coaches:
  • The last-minute of the competition was the highest intensity time in a three-minute competition (with 46.70% of attacks happening then).
  • The techniques of Ashi Barai and Gia Kuzuki were the most commonly used techniques among the techniques for scoring used by world champions what make the difference between world champions and other players.

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