Annals of Applied Sport Science

• What distinguishes an athlete from other individuals is the effect on the external image, so athletes need to know their features and distinctions and have a plan to enhance and develop their own brand.
• Undoubtedly, highlighting the advantages to others is one of the success factors in personal branding.
• Careful consideration and understanding of moral and skill purchases and consulting with a sports marketing and branding specialists are among the suggestions that are offered to Taekwondo national players to form and develop a personalized brand image.

 
 
APPLICABLE REMARKS

• It seems that the authorities and administrators of the disabled people play the greatest role in the building culture and creating appropriate contexts for the growth and active sport participation of women with disabilities.
• By focusing on these barriers, the provincial sport committees can adopt programs that enable greater participation of women.
• Disability sport managers should adopt strategic policies to address the barriers.
• The Ministry of Sports and Youth can facilitate the barriers associated with a number of these factors by allocating sufficient funds and injecting them into provincial sport committees.

• Trainers use positive normative feedback to train the volleyball jump serve to create better learning in novice.
• Trainers use positive normative feedback to train the volleyball jump serve to create more intrinsic motivation in novice.
• Trainers should note that neuroticism affects intrinsic motivation.

 
 
APPLICABLE REMARKS

• According to the results of this study, people are recommended to use endurance exercise training to improve cerebellum molecular disturbances in diabetic patients that may lead to the development of novel therapeutic strategy for improvement of diabetes neuropathy.

• The training methods used in this article by increase in muscle protein (VEGF and eNOS) expressions, lead to optimal muscle adaptations that can affect athletes' adaptability to High Intensity Intermittent Training (HIIT) and HIIT+ Blood Flow Restricted (BFR).

• A tri-axial accelerometer is a novel tool for the prediction of overarm throwing in handball.
• Results showed that a high sampling rate of the accelerometer is an important factor during high angular velocity activities, for instance, overarm throwing.
• The estimation algorithm of inertial sensors' raw data (Machine learning models without features) can be considered a reference method for throwing velocity prediction.

• Consider the effects of βhb supplements.
• Consumer awareness can be improved regarding the efficacy and ingredients in commercial ketone supplements.
• 10g βhb showed no benefit to exercise.
• Caution should be taken when ingesting ketone body supplements due to the lack of knowledge on long term effects.

• The results of this study are useful for players and coaches to analyze jumping smash motion mechanics comprehensively.
• The parameter of rotation velocity of the upper body in fatigue condition is decreasing, which reduces the speed of the shuttlecock during overhead badminton jumping smash.

• Content strategies for sporting events social media channels should be carefully designed considering the type of posts, the source of the content to maximize the engagement.
• Metrics such as engagement rate and views per post is important to understand the impact of the social media efforts during Olympics.
• Sport marketers need to concentrate on a mix of user and marketer generated content in order to attract more sponsorships.

• This study assists in designing courses and workshops to create a better understanding for coaches and role players of rugby union as to the importance of visual skills testing in order to gain a competitive advantage.
• The test battery included in this study assists in identifying talent in a different way than the traditional physiological and anthropometrical methods used, as the ability of athletes to make decisions in pressure situations is what differentiates a great player from a good player.