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Abstract (703 Views)   |   Full-Text (PDF) (135 Downloads)     |   Highlights
• Application of marketing activities causes marketing organization of national federation of collegiate sport to have a good harmony with other departments of the federation and stakeholders (supporters, students and staffs). It also makes marketing information system easy to access and thus it can perform marketing research for measuring customers' satisfaction.
• Use of marketing tools allows the federation managers to perceive marketing and to provide a proper website for better communication with customers and stakeholders. Furthermore, the federation should attract experienced staffs with marketing thinking and they should be well-trained.
• Implementation of marketing activities in national federation of collegiate sport causes better communication of the federation brand with customers (supporters, staffs and students). Moreover, managers are encouraged to acquire marketing knowledge, to implement marketing strategies of the federation and to manage favorably financial sources.

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